Thursday, 23 January 2020

theBalm What's Your Type Black Mascara

There is one item of makeup that I never leave the house without, it would mascara and I am always on the hunt for the next best thing.  Over the last year, I have really enjoyed getting to know theBalm as a brand has featured the Mad Lash Black Mascara which I am a huge fan of.  Today I am sharing 'What's Your Type' which is another black mascara. 

I am quite picky when it comes to the formula of a mascara which is possibly why I have only found so few that I actually like to use. 
Give lashes the ultimate lift! Formulated with vitamin E, Panthenol and bamboo, our volumizing mascara strengthens and conditions. Layer an extra coat (or two) and push lashes to the max!
I have fairly long eyelashes, so any mascara which has an overly wet formula is not going to work for me as I always feel as though my lashes are being dragged down, so that is always my first issue with mascara. I also don't want a wand that is too thick, I just cannot work with them and find they aid clumping.  The one mascara wand I have always loved is by Benefit from Rollerlash, but I wasn't too big a fan of the formula towards the end of the tube, so I kept the wand.

With theBalm this mascara is a really dark black shade, one of the deepest black mascaras I have ever tried and oddly, I really like it.  The formula is a little on the watery side, to begin with, but after a few uses, it does change and it does get a whole lot better to use. On the lashes, because it is slightly on the watery side, it makes it really easy to use and with no clumping.

theBalm What's Your Type Black Mascara
theBalm What's Your Type Black Mascara

The wand, as you can see is long but quite thin and it has fairly short bristles, though not the shortest I have ever used. The bristles are packed quite close together and what you find is that the brush holds just enough product without the need to add more or remove any excess.  

The best part of this mascara is its staying power, once I have applied the mascara in a morning, usually, about 8am before leaving for work, I find that come mid-afternoon it is still in place, it hasn't budged, smudged or flaked off my lashes and considering it isn't a waterproof mascara, I find it is impressive.  Also, because it isn't a waterproof mascara, it is really easy to remove with Micellar water or your usual eye makeup remover.  

As you can probably tell, this mascara has been a huge hit with me and it is one I would definitely purchase. Priced around £15 you can get it from Amazon* and the rest of theBalm products can be found on Lookfantastic.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.


  1. I wish this brand was more widely available. Looks and sounds like a great mascara x


  2. I don't think I have tried any mascara from the Balm. But I love their liquid lipsticks! It is such an underrated brand!

  3. I haven't tried any new thebalm makeup in ages but this mascara has really tempted me it sounds so good! xo

    Makeup Muddle

  4. Ooh interesting. I have short, sparse lashes and I'm always trying to find a mascara to suit me, might have to look into this!


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