Friday, 25 January 2019

Milk Makeup - An Introduction

As soon as I saw that Milk Makeup was coming to Cult Beauty, I signed up (here) to be given as much notice as possible when it lands.  Over the past few years I have managed to pick up a few bits of makeup and skincare from the brand and when I saw a few bits had landed in TK Maxx, I didn't leave the store without them.
Milk Makeup Skincare
Milk Makeup Skincare
Based in New York, all of their products are cruelty-free, they do not test products or ingredients on animals and do not retail in any country that requires animal testing. A phrase you will hear quite a lot is Milk Melt Technology and to Milk Makeup, this is their secret weapon formula and it is made up of a unique blend of coconut waxes that melt into the skin on contact with body heat. That means your makeup blends seamlessly into your skin, rather than sitting on top of it.

What I love about Milk Makeup is that everything about the packaging is minimalist, it looks good on the outside as it does on the inside.  The three products I managed to grab are the Charcoal Cleanser, Urban Defence Mask and Micellar Gel Makeup Remover and they were all priced between £4.99 and £7.99.

The Charcoal Cleanser is described as being a daily cleanser to detoxify, cleanse and smooth and it does it all without being overcomplicated. My skin loves charcoal products and living in London, there are often days when a day of travelling around on public transport can leave you feeling just incredibly filthy that you want to scrape a layer of skin off just to get rid of the dirt and grime.
Milk Makeup Charcoal Cleanser
Inside this cleanser, which I tend to use as a second cleanse depending on how my skin feels, you will find three main ingredients that are worthy of a mention:
  • Charcoal – In this case, the charcoal comes from ubame oak trees and its one job is to absorb excess oil and draw out impurities and toxins that can cause breakouts.
  • Marine Water – Filled with many minerals, such as Magnesium, which help to not only soothe and heal the skin but help it to retain moisture.
  • Vitamin E – This antioxidant-rich ingredient fights free radicals and provides major nourishment.

On the skin, this cleanser feels incredibly smooth, it glides on and off relatively easily, but it is a cleanser, not a makeup remover, which for me is why it works better as a second cleanse, usually after a balm. I apply this cleanser all over my face, whilst avoiding around my eyes and give it a few minutes before removing with a damp muslin cloth.  Afterwards, I have soft to the touch skin, it isn't dry or taut and oddly, there is a wonderfully fresh scent to this cleanser rather than something chemical and I really like it.

The Urban Defence Mask is described as being a mask which helps to defend the skin against the daily toxins that leave skin dry, tired, and red.   I love that this mask is everything I expected it not to be and so much more.  Inside the pot is a clear gel-like formula rather than a cream and it applies like an absolute dream, isn't as messy as I expected it to be and is very much the case that a little goes a long way.
Milk Makeup Urban Defence Mask
This mask is formulated using Vitamin E, Jojoba and Grape Seed Oils which collectively work to hydrate and nourish the skin. You apply this mask generously to clean, dry skin and leave for between 3 and 5 minutes and then using warm water, splash the face before using circular movements to loosen the mask, which slowly begins to turn from a gel to a milky lotion which you can then rinse off using water or cotton wool pads.  Afterwards, my skin does feel soft and smooth to the touch, but it wasn't my favourite product to use and I can't quite put my finger on why but it just feels like an extra step of skincare that I really don't need.

The final product I have used is the Micellar Gel Makeup Remover is the product which intrigued me the most because I've made no secret that I am not a fan of Micellar water in general when I double cleanse, but a Gel? Well, it caught my attention.
Milk Makeup Micellar Gel Makeup Remover
As with Micellar water, this gel uses non-ionic micellar action to entrap and lift both oil- and water-based impurities from the skin. Infused with extracts of Chamomile, Green Tea, Coconut, Cucumber, Papaya and Aloe Vera, it is, as you can imagine incredibly gentle on the skin as well as being nourishing and hydrating too.  To use, again no difference from a Micellar water in that you grab a cotton wool pad, use one pump of the lotion from the dispenser and wipe away dirt, makeup and any other nasty lurking on the skin.  What I prefer about this to water is the texture, slightly thicker as it is gel-like, it is soothing on the skin and works really well at removing everything in its path and it smells clean, think a combination of Aloe and Green Tea for the scent.  Afterwards, there is no sticky or tackiness to the skin, just a soft, smooth feeling.

Milk Makeup use only good cruelty-free and 100% Vegan ingredients, so I have no doubt that when it does land on Cult Beauty, it is going to be incredibly popular because it ticks all of the boxes for being on trend right now. With everything from Skincare to Makeup and a few pieces in between, I am excited to see what will be on offer, but in the meantime, I am happy enough what I have tried and definitely want to try more.

Have you ever tried anything from Milk Makeup?

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.


  1. So glad it's finally available in the UK x

  2. I haven't tried any skincare but I love their concealer and I also have a primer from them! xx


  3. I've not tried any products yet but I see them all the time in TK Maxx. My local branch is rubbish though and they're almost always opened and used. Looking forward to getting my hands on the foundation.

    Roxie |

  4. I didn't realise that Milk were SO affordable!
    This changes everything :o
    I'm very excited to explore the range.
    Gillian xx

  5. So happy to see it in the UK! I need to decide what I want from them, but these look fab!

    Erin || MakeErinOver

  6. Oh the Micellar Gel sounds up my street x

  7. I have a few samples of their blur stick, I should pull it out!


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