Friday, 9 January 2015

Give and Makeup

When I saw this post on the Escentual Website it struck a cord with me and with permission I have copied and pasted it. 
We all have ‘tried once, didn’t love’ makeup, skincare and toiletries.
Some of you may even have drawers full of the stuff, an archive of unsuitable presents and hasty purchases that are crying out for a new home. But don’t throw them all away in a fit of ‘New Year, New Me’ madness – if your New Year’s resolution is to detox, we’ve got a solution that will help you make others else feel a little better about themselves in 2015.
Donate your unwanted makeup and toiletries to Give and Makeup and you’ll be making a direct and tangible difference to women and children who’ve started the New Year in an unfamiliar place with limited possessions.  

About Give and Makeup

Give and Makeup is a non-profit initiative kick-started in 2010 by skincare guru and all-round wonderful lady, Caroline Hirons. Upon realising that women and children who escape from abusive households arrive at women’s shelters with absolutely nothing, Caroline brainstormed useful ways in which she could help. And her answer was straightforward: to donate and encourage others to donate surplus makeup and toiletries to shelters in the hope of restoring some normalcy to the lives of those who have found themselves in a desperate situation. The idea took root, and as of 2015 the Give and Makeup initiative has ensured thousands of products have made it into the hands of those who need them the most.
Escentual works with Give and Makeup by acting as a donation point, which means that anyone who wants to donate can send their products through to us, and we will deliver them directly to Welsh Women’s Aid. It’s simple, straightforward and very easy to get involved.

What you can donate

When women and children make the brave decision to come to the shelter, they often arrive with absolutely nothing. This means every donation is very important, no matter how basic. We accept a wide range of products on their behalf:
The EssentialsSkincare & MakeupBabies & Children
Shampoo & ConditionerCleanserBath products
Bath/Shower GelToner/Water SprayBody lotion
Body lotionMoisturiserNappy rash cream
Hair productsSerumCotton buds
Toothbrushes*FoundationCotton pads
Feminine Hygiene ProductsMascara*
At-Home Hair DyeConcealer*
Shaving productsEye shadow
TweezersLip Gloss*
Heated hair toolsBlusher
Makeup brushes

Regarding the condition of the products, the rule of thumb is: ‘if you’d be happy to give the product to a friend, we’ll take it!’ If you have products that don’t appear on the list and you’d like to know whether they’re suitable for donation, tweet @escentual and we’ll be happy to help.
*Due to hygiene reasons, we can only accept the starred items in a brand new condition.

How to donate

Wrap your donation up securely and post it to:
Give and Makeup c/o
63-67 Wellfield Road
CF24 3PA  (There is further information on Caroline Hirons page which is linked above)
Breaker Small

What happens to your donation

When your donation arrives with us, we sort through it to make sure that everything included fulfils the criteria. Unfortunately, there are times when we receive products that are unsuitable for use (e.g. used mascaras and products that are almost empty), so try to follow the ‘What you can donate’ guidelines above to make sure that your donation is as useful as possible. Finally, we deliver the donations in bulk to Welsh Women’s Aid, who then get those essential products into the hands of women and children in sheltered accommodation across Wales.


  1. this is such a lovely idea and something ive heard of before , great post sharing th awareness hun

  2. What a brilliant initiative. I'd never heard of it before. One to remember going forwards as yes, like us all I guess, I've dumped things that haven't lived up to the hype! Tx

  3. I love Give & Make Up, I have given to them in the past. Just such a great cause xx

    Charli | Beauty and Lifestyle Blogger at CHARLI B

  4. I have some bits I could send :) thanks for the info x

  5. What a lovely idea, I've not heard of it before x

  6. This is a fantastic idea, such a good idea to help others rather than just throwing things out xxx Thou Shalt Not Covet

  7. I did not even know this was a thing! This is so amazing I would love to give the products that I never used or finished away to someone that might!

  8. Wonderful idea. I have quite a few things I can donate. I will start a box tonight.

  9. what a great cause, will see what I can find xx

  10. What a great idea - I often have excess bath products lying around and I'm always at a loss of what to do with them!

  11. This is a fabulous charity, I will see if I have anything x

  12. This is such a great idea! I plan to do this soon! xxx

  13. This is such a great idea. I will certainly look for toiletries and cosmetics my kids buy and don't use.

  14. This is a lovely idea something I need to look into doing.


  15. This is blooming fantastic. What a great idea. Off to sort through my cupboards and donate

  16. LOVE Give & Makeup! Brilliant initiative x

  17. I quite like this concept! Never knew of something like this before! :)

  18. I really love the idea of giving something to others, and this campaign sure is really nice

  19. I've recently sent off a load of press samples to this charity x

  20. I've done something like this for a women's shelter before now, such a great idea and I'm due to clear out so I'll be sending stuff their way.

    Keeley x

  21. What a great idea! I didn't know you donate like this, I'll be having a look to see what I can donate. x

  22. Thats a great idea and I am now kicking myself for throwing mine out

  23. I have recebtly heard of give and makeup and have been planning to donate myself, it's such a great cause x

  24. This is such a lovely idea and I will definitely be donating! :D

  25. What a fantastic idea...will definitely look out for what I can send over.

  26. So so important, many of these families arrive with nothing and anything that will give them a boost is a great idea.

  27. What a beautiful way to help and to make the women feel beautiful again. Thank you for sharing about this organization and their work.

  28. Great will send. By post uk


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