There is a new website on the block called Buzzoole, an Influencer Marketing Platform which you might have seen sneaking its way into and onto social media. It sells itself as an ideal tool for anyone who is a social media addict that wants to improve both their presence and their popularity across them. Okay, so I am usually found pinning on Pinterest, posting on Instagram, sometimes on Facebook and Tweeting on Twitter, so I am guessing that makes me slightly addicted.
What Buzzoole does is use its own algorithm, based on your social network sites, to work out how popular and influential you are in certain categories, it then sorts them into this rather scary looking polygon to work out where you stand and mine looks something like this currently. I was surprised to see some topics have a bigger percentage than others and would love a breakdown as to what is covered under each area.
By using this graph, the aim is to help you become more influential with your online presence as well as teach you how to optimize your skills and in doing all of this. As Buzzoole is a completely automatic tool, the matching process is completely automated. A user can be selected when he/she’ll be deemed suitable for one or more campaigns in the platform, this is what Buzzoole say:
"Buzzoole is an influencer marketing platform that allows brands to identify social influencers and brand advocates within any social media channel. Through our platform, you can engage influencers in a fully automated way by providing them special offers or inviting them to exclusive events, thus stimulating the buzz around your products and services".
I signed up within a matter of minutes, linked my active social media accounts and voila, I am a member. If you are thinking of signing up, then you can do so right here - link. Once you have signed up, there will be opportunities to join campaigns to earn yourself some credits, those credits do vary depending on the brand/company and what it is you are being asked to do, though please be aware that you will not be able to participate in every campaign, this is all determined by your polygon and how influential you are in certain areas.
The credits that you earn, for each campaign you do can be exchanged for an Amazon giftcard and your credit page, which is updated twice a month, will lead you to something like is.
Alongside campaigns, there is a chance to earn credits by referring people to join, completing your profile, taking an introductory survey, sharing your polygon graph and downloading the app onto your phone to name a few. You can also earn badges, which are shown on your profile. Every badge that you achieve represents your influence and engagement in a particular category: Social, Campaign related, or Referral badges. So essentially, you are being rewarded for the amount of time and effort you put into helping to and making yourself become more noticeable.
The one addition I would love to see on Buzzoole is that of Pinterest. I am obsessed with it as a social media tool and spend a good few hours a day randomly pinning pictures to my boards, in doing so it drives quite a lot of traffic to my blog. The same can be said for both Periscope and Snapchat, two sites I also use and again have a growing following on, infact I spend more time on Periscope watching other people than I do on Facebook and youtube.
So, if you think Buzzoole is a site worth trying, then here is a little video that they have made to give you more of an idea as to how Buzzoole works, here it is explained for you.
**This is a collaborative post, but is an honest review of the site as I have experienced it.
