Can digital marketing drive admissions to your college?

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With the advent of the digital age, companies all over the world are evolving to ensure that they remain relevant and up to date with current trends. To stay afloat, one often needs to employ new strategies and ways off work, such as working from home, teleconferencing, and creating a social media presence. Advertising has greatly changed down through the years, as many organizations are now employing the use of digital marketing for a wider reach.

What is digital marketing?

Simply put, this is a type of marketing that uses digital means to get the word out. This could be in the form of Early Years Apprenticeships, email, social media posts, affiliate links, and so on. Ina college context, you could advertise your school through a social media page such as Instagram. With the wider demographic on the app being a much younger age, this could be an excellent way to reach out to potential students and run up the admission numbers.

Why should you use digital marketing?

Affordable

According to Forbes, digital marketing is an easy and affordable way to market your services or product, in this case, a quality college education. Traditional forms of advertising such as billboards or commercials and tv are quite expensive and require a significant investment of time and resources. However, using ads on the internet is much cheaper, as you can get an ad space at a low cost and work your way up. Whatever your budget, therefore, it will be easy for you to get started and have an ad up and running. 

Has a wider reach 

Higher education digital marketing is an easy field to break into, as most internet users are younger. With popular platforms such as Tik Tok, with the right kind of content, you can drive up traffic to your website and attract more students to your college. We understand that it can be a bit nerve-wracking to create content that appeals to a younger generation, but it is possible. If you need some help or a type of roadmap, Skillshare can be a good place to start. There are plenty of courses on the site that explain how to get the most out of digital marketing and how to break through to your target audience.

Breaks down barriers

With traditional forms of advertising such as newspaper ads or billboards, it is less likely that consumers will visit your store or website or make that phone call. However, with digital marketing, all it would take is one click and your customer can access your website or page. With this instant accessibility, users will be much more likely to make a purchase or an inquiry, which is good for your numbers.

In a nutshell, digital marketing can drive admissions to your college. With the right engaging content and advertisements, you will have students reaching out to you for a prospectus. Moreover, digital marketing creates a lot of visibility on whether or not your advertisement is doing well and if people are engaged with it. This kind of feedback is crucial, as it will help you make adjustments where necessary.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.

Glossybox March Edit - Glossy Wonderland

Moving on from last months TImeless Treasures, the March Edit of Glossybox has arrived and this month we are being asked to step into a Glossy Wonderland where you can explore your playful side because the world of beauty is fun. 

So this month featuring everything from magical makeup to sweet scented shower treats, you will find five full sized products bring a vale to this box over £65.

The first product from my box comes from a brand called Elikya with their Rose Liquid Highlighter.

Described as being an all natural highlighter that is enriched with essential hibiscus oil.  On this skin, this highlighter is so lightweight, it has a subtle pink shimmer which I really like, but best of all, depending on your preference, you can mix a few drops into your foundation to give that sunkissed glow too.

The second product in this months box comes from KNDR Beauty with their Mood Stick Lipstick.

Proudly claiming that this is no ordinary lipstick, it is a colour shifting lipstick which transforms from the shade Never Blue to a pH perfect pink tone for your lips. It also has a sheer luxe finish which is really hydrating, quite similar to that of a lip balm.

From James Read Tan for the third product in this months box, we have the Sleep Body Mask.

Described as being the product to help you develop a natural-looking sun kissed glow, it develops through the night when your skin is at its most receptive hours and transform into a light sun kissed hue which can be built upon for a more intense colour, so that be your wish.  This formula is a fast-dry formula and because it is colourless, it also doesn't stain the bed sheets or your pj's!

Up next from Magnitone we have the WIPEOUT! Microfibre Cleansing Cloth which should help you ditch those wasteful wipes.

I stopped using wipes longer ago than I care to remember, I don't even use them to remove makeup swatches off my skin.  These Cleansing Cloths are incredibly soft to the touch and are said to have the ability, with just warm water, to remove even the toughest of makeup.  Once you have used the cloth, you can wash and re-use thousands of times.

The final item in this months box is one of two different products. You will either find Bubble T Cosmetics Peony and Cherry Blossom Body Wash or the product that I found hiding inside by box which is the Bilou Shower Foam.

With the Bilou Shower Foam there is four different options that have been put into the boxes, so you will either get Coco Cocktail, Tasty Donut, Pink Melon or Fizzy Berry.  I have Coco Cocktail which describes itself as smelling just like Tropical Paradise. It has hints of creamy coconut and tropical Madagascan Vanilla alongside Sweet Almond Oil, Aloe Vera and Avocado Oil too. 

For me, once again, I have absolutely loved the theme of this months Glossybox and continuing on from last months box, they have produced three very good boxes for 2022.

As you will all know, Glossybox is a beauty box subscription service and it costs as little as £11 per month here*. By subscribing to these boxes, it gives you the chance to get your hands on the Limited Edition boxes.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.

Space NK The Beauty Discovery Gift - The Spring Edit

Space NK have launched their latest Gift With Purchase Offer and it is The Space NK The Discovery Gift Spring Edit. Following on from The Essential Gift For Her, Volume II Box, this free gift is yours for free when you spend £175 with Space NK and it is valued at over £400.

There is no need to use a good for this GWP, as soon as you hit the spending threshold of £175, it will be automatically applied to your basket.  However, you do need to be an Ndulge member to take advantage of this offer, becoming an Ndulge member is absolutely free and is one that doesn't constantly spam you with offers and updates, I am pleased to say.

Over the last few months, there has been some amazing new launches with Space NK and the most recent, being JVN hair care, which as you can see is featured within this Spring Edit, so if you are wanting to give the brand a try, then this is a great way to do that.  Aside from JVN, there is 31 other brands and their products to try and here is what you can find.

Contents

• FRESH Floral Calming Recovery Mask (15 ml);
• Chantecaille Faux Cils Mascara Longest Lash (4 g);
• By Terry Cellularose Brightening CC Serum Sunny Flash (10 ml);
• 111Skin Rose Gold Radiance Booster (20 ml);
• JVN Nurture Deep Moisture Mask (20 ml);
• Sunday Riley CEO 15% Vitamin C Brightening Serum (8 ml);
• Venn Concentrated Revitalizing Lifting Mask (5 ml);
• Space NK Voyage Hand Wash (350 ml);
• Dr Dennis Gross Advanced Retinol + Ferulic Texture Renewal Serum (9 ml);
• Ouai Body Cleanser (30 ml);
• Biossance Squalane + Omega Repair Cream (5 ml);
• NEOM Super Shower Power Body Cleanser (50 ml);
• Sisley Paris Floral Toning Lotion (30 ml);
• Drunk Elephant Beste No 9 Jelly Cleanser (15 ml);
• NARS Velvet Matte Lip Pencil in Dolce Vita (1.8 g);
• Erborian Pink Primer & Care (5 ml);
• Murad Rapid Dark Spot Correcting Serum (5 ml);
• Oskia Renaissance Mask (14 ml);
• Rose Inc Hydration Replenish Microencapsulated Moisturizer;
• Patchology Moodpatch Chill Mode Eye Gels (1 pair);
• Goldfaden MD Bright Eyes (4 ml);
• Briogeo Don't Despair Repair Deep Conditioning Mask (30 ml);
• Kiehl's Midnight Recovery Concentrate / Powerful Strength Line Reducing Concentrate (5 ml);
• VENeffect Pore Minimizing Cleanser (15 ml);
• Malin + Goetz Grapefruit Face Cleanser (10 ml);
• Augustinus Bader The Rich Cream (7 ml);
• Sarah Chapman Skinesis Eye Recovery (5 ml);
• Living Proof Full Shampoo (30 ml);
• Living Proof Full Conditioner (30 ml);
• REN Ready Steady Glow Daily AHA Tonic (15 ml);
• Laura Mercier Pure Canvas Primer Hydrating (10 ml);
• Verso Super C Serum (10 ml).

I think this is the best edit I have seen so far this year, and there has been a lot of them.  The offer is available right now and as always, it is only an offer whilst stocks last and these Edit's tend to disappear as quickly as they launch!

Find everything you need to know about the Space NK The Beauty Discovery Gift - The Spring Edit right here.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.

The LOOKFANTASTIC Beauty Egg 2022

Beauty Eggs’s have been a “thing” for many years now and brands such as Lookfantastic always have one to share and 2022 is no different.

Said to be worth over £217 it is on sale now for just £65 which is mighty impressive as it is worth almost four-times that amount. For comparison, 2021 looked like this.

After 5 sell-out years, the LOOKFANTASTIC Beauty Egg is back for 2022 and better than ever. This year, you'll be able to indulge in 8 expertly selected products, perfect for a little self-indulgence or as a treat for someone special. Worth at least £217, get your hands on the best Beauty Egg on the market for just £65.

So with 8 products, you will find brands such as Eve Lom, Medik8, Elemis and Ouai all included and if I’m honest, it is pretty darn good! 

What’s in the box:

• Eve Lom Kiss Mix – worth £16
• Rodial Soft Focus Glow Drops 30ml – worth £50
• REN Radiance Eye 15ml – worth £42
• Medik8 Clarity Peptides 30ml – worth £40
• Color WOW Extra Large bombshell volumizer 200ml – worth £23
• OUAI Hair Oil 5ml – worth £7.50
• Elemis AHA Cleansing Butter 90g – worth £30

But that isn’t all because there is one of two products from Rituals inside each egg, so you will receive either: 

• Rituals The Ritual of Sakura Foaming Shower Gel 200ml – worth £8.50
• Rituals The Ritual of Jing Body Scrub 70ml – worth £10

So for me, this years line-up is much better than that of 2021 and if you are a subscriber to the monthly Lookfantastic Beauty Box then an email will be sent, if it hasn’t already, with a code that gives you this amazing Beauty Egg for less than £50! If you haven’t yet subscribed and want too, you can also get this product with 25% off using the code EGGLF

The Lookfantastic Beauty Egg is on sale right now.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.