Follow these tried-and-true tips for the most successful beauty event imaginable
Nowadays, it is extremely common to hear about people managing both retail and online beauty businesses, whether in an entrepreneurial fashion or as a side gig to another job. These are those individuals who market products, produce flyers and accessories in makeup, hair, skin, and more on Instagram and other platforms with the intent of getting consumers excited and interested about the industry, moving them towards action. And for men and women in this field, one of the best ways to grow and expand is always through networking. If you work in beauty and have been considering hosting an event for your biz, this is your sign to get that party started!
Here are five surefire steps to ensuring its success.
Choose a Theme
Every worthwhile party begins with a theme. This is where you’ll choose the event’s identity through colours, words, decorations, etc. The key here is to consider both goal and audience first and foremost by asking yourself questions like: ‘What am I attempting to communicate through these products and what specific group do these products serve?’ If you can nail down an attractive theme, your guests will be aesthetically intrigued and even more likely to take genuine interest in your beauty items.
Plan Out Fun Games/Activities
While an event’s theme is a crucial first impression and can undoubtedly set the tone for the rest of the afternoon or evening, it’s also important to think about what activities will be offered during the event. For example, you could have a ‘Sample Station’ where you let your guests try out some specific products for themselves, equipped with mirrors and makeup accessories/wipes for easy application and removal. There could also be an informational area with flyers/ brochures that give a more in-depth look at your business and offerings.
But most of all. don’t forget about the entertainment factor! Section off a space where music and games take center stage so that boredom is never an option. Here, one idea would be to plan some ice breaker activities to encourage interaction amongst party-goers. Your guests could also play classic multi-player board games like Risk and Scrabble. Or, for something a bit more competitive and thrilling, a popular card game like Blackjack is ideal. Although there is some skill involved, Blackjack tops the list for many when it comes to most appealing casino games, so there is a high likelihood that at least a few attendees already know its ins and outs.
Ensure You Never Run Out of Food
No event, whether beauty related or not, can be a great hit without food and snacks galore. Unless it is understood that there won’t be anything to munch on at the party, your guests will probably arrive with an eager appetite. Therefore, ensure that the room is nicely adorned with finger foods, drinks, plates, and cutlery, checking frequently if anyone may need a refill or second plate. And, since it is a beauty-related event after all, you could enlist someone to make themed-cookies or cakes in the shape of lipsticks, for example, if you really want to go all out and impress.
Whether it’s makeup accessories and applicators or the products themselves, your guests will greatly appreciate receiving free samples at your event
Don’t Forget the Sign-up Sheet!
Not all events will have a sign-up sheet at the door, but because this one is primarily for networking, this is a vital component that should not be left out. When guests first enter your party, have them write their first and last name as well as primary contact information so that you can keep up with them after they go. This is a great outreach marketing tool which will come in handy later on. Having every attendee’s name written down can also serve well for a raffle, whereby all names are thrown into a hat, and one is randomly drawn for a prize. After all, giveaways are huge in the beauty industry and many others, with proven benefits for reach, views, and engagement.
