Ayu Cosmetics Review: Glamour Eyes Shadow Palette and It’s All in the Eyes Brush Set

If you want high-performance eye makeup that combines rich pigment, blendability and professional tools, Ayu Cosmetics is a brand worth knowing. 

Created by professional makeup artist Suzie O’Neill, Ayu Cosmetics has built a strong reputation for easy-to-use products that enhance natural features while delivering reliable, long-lasting results. The brand focuses on wearable glamour, inclusive shades and vegan-friendly formulas.

About Ayu Cosmetics

Ayu Cosmetics is an Irish beauty brand developed from real makeup artist experience. The range is designed for both everyday users and professionals, with a focus on flattering tones, smooth textures and dependable performance. Products are created to be user-friendly while still delivering a polished finish. Many of the formulas are vegan friendly, and the brand is known for strong customer loyalty and repeat purchases.

Ayu Glamour Eyes Shadow Palette Review

The Ayu Glamour Eyes Shadow Palette is a curated eye palette designed to create both soft daytime looks and deeper evening styles, and if like me you are a fan of the nude palettes, then this is ticking those boxes. It features a mix of sheen and matte finishes that work together to add dimension, highlight and definition to the eyes.

The texture of the shadows is smooth and blendable, allowing colour to be built gradually without patchiness. The balance of lighter and deeper tones makes the palette versatile enough to use on its own or alongside other neutral shadows.

Shade Breakdown

• Soft Cream Sheen - A light highlighting shade ideal for the brow bone and inner corners of the eyes. It brightens the eye area and lifts finished looks.
• Soft Pink Pearl Sheen - A gentle pink shimmer that works beautifully across the lid. It adds freshness and light without overpowering the look.
• Cool Brown Sheen - A mid-tone brown with a soft sheen finish. Perfect for the crease or outer corner to create depth and shape.
• Golden Olive Green Sheen - A standout shade in the palette. This golden olive tone adds richness and drama and works especially well for smoky or evening eye looks.
• Deep Brown Matte - A strong matte brown used for definition. Ideal for deepening the crease, intensifying the outer corner or using along the lash line as a soft liner.

Such a lovely, blendable easy to use palette and on its own it costs just £25

Ayu It’s All in the Eyes Brush Set 

The It’s All in the Eyes Brush Set is designed to give you every essential tool needed for eye makeup application. 

The brushes use synthetic, vegan-friendly fibres and are shaped for precision and blending. Each brush has a specific role that helps improve control and finish.

Each Brush Explained

• Blender Brush - A fluffy blending brush used to soften edges and diffuse colour in the crease. It is perfect for transition shades and for creating seamless gradients between colours.
• Pro Blender Brush - A slightly more tapered and denser blending brush. This one is useful when you want more control and stronger colour placement while still achieving a smooth blend.
• Flat Shadow Brush - A firm, flat brush designed to pack shadow onto the eyelid. Best for shimmer and metallic shades, helping maximise colour payoff and reduce fallout.
• Angle Liner Brush - A slim angled brush for precise liner work and brow definition. It works with powders, creams and gels to create sharp or soft lines.
• Pencil Brush - A small, pointed brush for detail work. Ideal for smudging shadow along the lash line, defining the outer corner or adding depth to smaller areas of the eye.

This is a great brush set, it has everything you need to work with the palette and even if you're not using this palette, ive found they work well with other products.  As a set, this one is priced at £32

Using the Palette and Brush Set Together

Pairing the Glamour Eyes Shadow Palette with the It’s All in the Eyes Brush Set creates a complete eye makeup system. You have highlight, lid, crease and definition shades supported by brushes designed for packing, blending and detailing.

This combination makes it easier to achieve:

• Smoothly blended crease work
• Strong lid colour payoff
• Precise lash line definition
• Soft or dramatic smoky effects
• Balanced day to night eye looks

Final Verdict

Ayu Cosmetics delivers professional quality with user-friendly design. The Glamour Eyes Shadow Palette offers a versatile mix of sheen and matte shades that suit many eye colours and skin tones, while the It’s All in the Eyes Brush Set provides the essential tools needed for accurate, polished application.

For anyone building a reliable eye makeup kit, this palette and brush set pairing is a strong choice for blendability, performance and creative flexibility and right now, you can purchase both as a bundle for just £45 which is a great saving!

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.

Odylique Prebiotic Gentle Herb Shampoo Review: Natural Care for Sensitive Scalps

Finding a shampoo that cleans effectively without irritating the scalp can feel like a constant compromise. Many formulas rely on strong detergents that strip natural oils, leaving hair dry and the scalp tight or itchy. Odylique Prebiotic Gentle Herb Shampoo offers a different approach, using plant-based cleansers, calming botanicals and prebiotic technology to support both scalp health and soft, manageable hair.

Created for sensitive, reactive or easily irritated scalps, this gentle shampoo focuses on maintaining balance rather than over-cleansing. The result is hair that feels clean, light and hydrated, with a comfortable scalp that doesn’t feel stripped after washing.

How the Formula Supports Scalp Health

What makes this shampoo unique is its use of prebiotics. Prebiotics help nourish the beneficial microorganisms that naturally live on your scalp. By supporting this healthy microbiome, the scalp is better able to defend itself against irritation, dryness and imbalance. This makes the shampoo especially suitable for people prone to itchiness, flaking or sensitivity.

The cleansing system uses mild, plant-derived surfactants from coconut and sugar. These gently lift away dirt, oil and product buildup without the harsh effect of sulphates, helping hair stay soft and the scalp calm.

Key Ingredients and What They Do

Glycerine provides hydration by attracting moisture into the hair and scalp, preventing dryness and improving softness. Aloe vera juice adds lightweight moisture while soothing irritation, making it ideal for delicate skin.

Nourishing oils such as jojoba, sunflower and avocado help replenish essential fatty acids and protect the scalp’s natural barrier. These oils also smooth the hair shaft, enhancing shine and reducing frizz or roughness.

A blend of herbal extracts gives the shampoo its gentle yet restorative character. Chamomile calms redness and sensitivity, nettle supports overall scalp vitality, and horsetail provides silica and minerals that can help strengthen hair over time. Rosemary extract promotes a healthy-looking scalp and adds natural freshness while supporting circulation.

Because the formula avoids synthetic fragrance, sulphates, silicones and harsh preservatives, it’s well suited to those seeking a clean beauty routine or managing allergies and sensitivities.

Benefits You Can Expect

With regular use, this shampoo helps:

• Cleanse without stripping natural oils
• Calm sensitive or itchy scalps
• Maintain moisture and softness
• Improve shine and manageability
• Support a balanced scalp microbiome

How to Use

Massage a small amount into wet hair and scalp, working into a gentle lather. Allow it to sit briefly so the botanicals can work, then rinse thoroughly. Follow with a natural conditioner if needed.

Final Thoughts

Odylique Prebiotic Gentle Herb Shampoo is more than a basic cleanser. Its thoughtful combination of prebiotics, plant oils and soothing herbs helps restore balance to the scalp while keeping hair soft and healthy. If you’re looking for a natural, sulphate-free shampoo that respects sensitive skin and delivers everyday comfort, this formula is a dependable choice for your routine.

Prices start from £14 HERE

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.

Minimalist K-Beauty: Doing More With Fewer Products

For years, Korean skincare has been associated with the iconic ten-step routine: essences, ampoules, sheet masks and sleeping packs layered with devotion. Yet a quieter shift has been unfolding within K-beauty. Increasingly, skincare enthusiasts are turning towards a more intentional approach - one that prioritises skin barrier health, ingredient compatibility and intelligent formulation over sheer product volume.

Minimalist K-beauty is not about abandoning results. It is about achieving them with precision.

Why Less Can Be More

Skin is a complex organ with its own microbiome, lipid matrix and natural moisturising factors. Overloading it with multiple actives, especially exfoliating acids or retinoids, can compromise the stratum corneum and lead to sensitivity, dehydration or inflammation. A streamlined routine reduces the risk of ingredient conflict while allowing each product to perform optimally.

Korean formulations are particularly suited to this philosophy. Rather than relying on aggressive concentrations, many K-beauty products focus on gentle humectants, fermented extracts and calming botanicals that support long-term resilience. The result is skin that appears balanced, hydrated and luminous without feeling overwhelmed.

Minimalism in this context means intentional layering: a cleanser that respects the barrier, a targeted treatment addressing your primary concern, and a moisturiser that seals in hydration. SPF, of course, remains non-negotiable during the day.

The Core Steps of a Minimalist K-Beauty Routine

1. A Barrier-Friendly Cleanser

Cleansing should remove sunscreen, makeup and excess sebum without stripping essential lipids. Low-pH gel cleansers and mild cleansing oils are staples in Korean skincare because they maintain acid mantle integrity. Look for soothing ingredients such as centella asiatica, green tea or madecassoside.

Brands like Pyunkang Yul skincare are known for pared-back ingredient lists that focus on hydration and comfort rather than fragrance or unnecessary additives. This makes them particularly appealing for those embracing a minimalist routine.

2. One Targeted Treatment

Instead of layering multiple serums, minimalist K-beauty encourages choosing one primary concern: dehydration, uneven tone, congestion or sensitivity.

For compromised skin barriers, formulations rich in ceramides, panthenol and squalane help reinforce lipid function. For dullness, gentle niacinamide or fermented extracts can support brightness over time. Acne-prone skin may benefit from carefully balanced exfoliating acids used sparingly rather than daily.

The key is consistency. Skin renewal cycles typically span around 28 days in younger adults and may lengthen with age. Results are gradual, and no product will transform a complexion overnight. Patience is part of the minimalist mindset.

3. A Multifunctional Moisturiser

Modern Korean moisturisers often combine humectants, emollients and occlusives in a single formula, reducing the need for additional layers. Hyaluronic acid draws water into the skin, while ceramides and fatty acids help prevent transepidermal water loss.

This is where innovative brands such as Purito Seoul excel. Their formulas frequently balance simplicity with performance, making them ideal for anyone wanting efficacy without clutter.

4. Daily Sun Protection

Sunscreen remains one of the most evidence-supported tools for maintaining skin health and preventing premature photoageing. Korean sunscreens are widely appreciated for their lightweight textures and elegant finishes, encouraging regular use.

Minimalist K-beauty does not remove SPF from the equation. If anything, it places greater emphasis on it.

The Psychology of Simplifying

Beyond dermatological logic, there is a psychological appeal to doing more with fewer products. A concise routine can feel manageable, even on the busiest mornings or the most exhausting evenings. For students, professionals, parents or anyone balancing multiple commitments, skincare should feel supportive rather than burdensome.

Korean skincare culture has long valued ritual and mindfulness, but minimalism reframes this ritual. Instead of numerous steps, attention shifts to quality and sensory experience. A gentle cleanse, a soothing serum, a comforting cream. Each step serves a defined purpose.

Brands like Medicube reflect this results-focused clarity. Known for targeted formulations, they cater to those who prefer strategic solutions over excessive layering.

Who Is Minimalist K-Beauty For?

This approach suits a wide audience. Teenagers navigating hormonal fluctuations may prefer fewer active ingredients to reduce irritation. Those in their twenties and thirties, concerned with early signs of ageing or uneven tone, can benefit from focused treatment rather than trend-driven layering. Even mature skin often responds positively to simplified routines that concentrate on hydration and protection.

Importantly, minimalist K-beauty is inclusive. It is not about restricting creativity or denying self-expression. It is about respecting the individuality of skin. Everybody is beautiful; skincare simply enhances your glow.

Shopping Smarter, Not Harder

Choosing fewer products means choosing them thoughtfully. Ingredient transparency, formulation philosophy and brand integrity matter. Korean Skincare curates a considered selection of skincare, haircare, body care, makeup and tools, offering access to some of the most respected names in K-beauty. The experience feels less like scrolling endlessly and more like receiving recommendations from a friend who genuinely understands skin.

Minimalist K-beauty does not reject innovation. It refines it. It invites you to listen to your skin, identify what it truly needs, and resist the temptation to overcomplicate.

In the end, doing more with fewer products is not about limitation. It is about clarity, balance and thoughtful care. And sometimes, that is exactly what your skin has been asking for all along.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.