Can digital marketing drive admissions to your college?

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With the advent of the digital age, companies all over the world are evolving to ensure that they remain relevant and up to date with current trends. To stay afloat, one often needs to employ new strategies and ways off work, such as working from home, teleconferencing, and creating a social media presence. Advertising has greatly changed down through the years, as many organizations are now employing the use of digital marketing for a wider reach.

What is digital marketing?

Simply put, this is a type of marketing that uses digital means to get the word out. This could be in the form of Early Years Apprenticeships, email, social media posts, affiliate links, and so on. Ina college context, you could advertise your school through a social media page such as Instagram. With the wider demographic on the app being a much younger age, this could be an excellent way to reach out to potential students and run up the admission numbers.

Why should you use digital marketing?

Affordable

According to Forbes, digital marketing is an easy and affordable way to market your services or product, in this case, a quality college education. Traditional forms of advertising such as billboards or commercials and tv are quite expensive and require a significant investment of time and resources. However, using ads on the internet is much cheaper, as you can get an ad space at a low cost and work your way up. Whatever your budget, therefore, it will be easy for you to get started and have an ad up and running. 

Has a wider reach 

Higher education digital marketing is an easy field to break into, as most internet users are younger. With popular platforms such as Tik Tok, with the right kind of content, you can drive up traffic to your website and attract more students to your college. We understand that it can be a bit nerve-wracking to create content that appeals to a younger generation, but it is possible. If you need some help or a type of roadmap, Skillshare can be a good place to start. There are plenty of courses on the site that explain how to get the most out of digital marketing and how to break through to your target audience.

Breaks down barriers

With traditional forms of advertising such as newspaper ads or billboards, it is less likely that consumers will visit your store or website or make that phone call. However, with digital marketing, all it would take is one click and your customer can access your website or page. With this instant accessibility, users will be much more likely to make a purchase or an inquiry, which is good for your numbers.

In a nutshell, digital marketing can drive admissions to your college. With the right engaging content and advertisements, you will have students reaching out to you for a prospectus. Moreover, digital marketing creates a lot of visibility on whether or not your advertisement is doing well and if people are engaged with it. This kind of feedback is crucial, as it will help you make adjustments where necessary.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.

Glossybox March Edit - Glossy Wonderland

Moving on from last months TImeless Treasures, the March Edit of Glossybox has arrived and this month we are being asked to step into a Glossy Wonderland where you can explore your playful side because the world of beauty is fun. 

So this month featuring everything from magical makeup to sweet scented shower treats, you will find five full sized products bring a vale to this box over £65.

The first product from my box comes from a brand called Elikya with their Rose Liquid Highlighter.

Described as being an all natural highlighter that is enriched with essential hibiscus oil.  On this skin, this highlighter is so lightweight, it has a subtle pink shimmer which I really like, but best of all, depending on your preference, you can mix a few drops into your foundation to give that sunkissed glow too.

The second product in this months box comes from KNDR Beauty with their Mood Stick Lipstick.

Proudly claiming that this is no ordinary lipstick, it is a colour shifting lipstick which transforms from the shade Never Blue to a pH perfect pink tone for your lips. It also has a sheer luxe finish which is really hydrating, quite similar to that of a lip balm.

From James Read Tan for the third product in this months box, we have the Sleep Body Mask.

Described as being the product to help you develop a natural-looking sun kissed glow, it develops through the night when your skin is at its most receptive hours and transform into a light sun kissed hue which can be built upon for a more intense colour, so that be your wish.  This formula is a fast-dry formula and because it is colourless, it also doesn't stain the bed sheets or your pj's!

Up next from Magnitone we have the WIPEOUT! Microfibre Cleansing Cloth which should help you ditch those wasteful wipes.

I stopped using wipes longer ago than I care to remember, I don't even use them to remove makeup swatches off my skin.  These Cleansing Cloths are incredibly soft to the touch and are said to have the ability, with just warm water, to remove even the toughest of makeup.  Once you have used the cloth, you can wash and re-use thousands of times.

The final item in this months box is one of two different products. You will either find Bubble T Cosmetics Peony and Cherry Blossom Body Wash or the product that I found hiding inside by box which is the Bilou Shower Foam.

With the Bilou Shower Foam there is four different options that have been put into the boxes, so you will either get Coco Cocktail, Tasty Donut, Pink Melon or Fizzy Berry.  I have Coco Cocktail which describes itself as smelling just like Tropical Paradise. It has hints of creamy coconut and tropical Madagascan Vanilla alongside Sweet Almond Oil, Aloe Vera and Avocado Oil too. 

For me, once again, I have absolutely loved the theme of this months Glossybox and continuing on from last months box, they have produced three very good boxes for 2022.

As you will all know, Glossybox is a beauty box subscription service and it costs as little as £11 per month here*. By subscribing to these boxes, it gives you the chance to get your hands on the Limited Edition boxes.

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.