Korean skincare is no longer just a hype, it's a genuine and well-established part of the global beauty industry. Yet we sometimes forget that these popular products and routines have their roots in a centuries-old tradition. Indeed, many contemporary formulas draw inspiration from Korea's beauty heritage, whether in terms of ingredients used or an underlying philosophy.
Beauty in the Joseon era
During the Joseon dynasty (1392–1897), beauty was associated with tranquillity, simplicity, and a healthy glow. Make-up was minimal, the focus was on care and radiance. Rice water was used to brighten the skin, ginseng to promote vitality, and camellia oil to keep the skin soft and supple.
Today, more and more brands are returning to this timeless approach. Brands such as Beauty of Joseon combine traditional ingredients with modern science to pay homage to the heritage of Korean beauty.
Balance is the most important thing
Western skincare is often about getting fast results. Korean skincare is about balance, softness and consistency. The key to good skin care is understanding your skin's needs and catering to them accordingly.
COSRX, for example, bases its product philosophy on simplicity and effectiveness. There are no frills — just products that calm and target specific skin problems.
Natural ingredients with a legacy
The unique aspect of Korean beauty is the way ingredients are chosen: not because they are trendy, but because their effectiveness has been proven over generations. Consider ginseng, for example. Ginseng is used to boost energy levels and improve circulation in the skin. Rice extract is used to brighten the complexion. Propolis is used for hydration and repairing the skin. Charcoal and mung beans purify the skin without drying it out.
These ingredients are not an afterthought. They are the heart of the routine. This is a philosophy that remains strongly inspired by Korea's beauty heritage.
What can we take from that?
You don't have to follow an elaborate routine to benefit from that knowledge, which is great news. By choosing gentle products with carefully considered formulations, you can give your skin peace of mind and achieve great results.
Perhaps the real power of K- beauty lies in the fact that it enables you to slow down, care for your skin and connect with a tradition that has been practised for centuries.