Friday, 16 August 2019

Physicians Formula Launches at Feelunique

Getting hold of some of the cult brands from America is thankfully getting much easier. When Sephora decided it no longer required our money and instead felt we would be better served by Sephora France, there was a lot of annoyed people.  When Physicians Formula recently launched to Feelunique, I was not only lucky enough to be invited to the launch, but I also have a few products to play with and get to know.
Physicians Formula Launches at Feelunique
Founded in 1937 when leading allergist Dr Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn’t aggravate her sensitive skin.  Recommended by Allergists, dermatologists, ophthalmologists, and plastic surgeons Physicians Formula firmly state that they will never allow any of the 150+ known skin irritants into anything they make. As well as being known for their bronzers and mineral face powders, Physicians Formula also has a whole arsenal of makeup to discover alongside an impressive collection of skincare, which I am lucky enough to have had a sneak preview of and I instantly loved and wanted the Organic Rose Oil Lip Polish.

Over on Feelunique, you will find quite an extensive collection of products which includes - Foundation, BB Cream, Mascara, Eyeshadow, Brow Gel, Blushers, Bronzers, Colour Correctors, Concealer, Primers, Powders, Velvet Liquid Lipstick and Butter Lip Creams to name just a few of the makeup options.  There is also the chance to try some of the skincare too with Clay Masks, Serums, Moisturisers and Vitamin Shots too.  In my stash, I have a few products I have been playing with and they include:
  • Murumuru Butter Bronzer - Described as being an ultra-luxurious bronzer, infused with Murumuru Butter, Cupuacu Butter and Tucuma Butter. So not only is this bronzer packed with essential fatty acids and pro-vitamins that soften, condition and moisturise skin, leaving it silky soft too.  On the skin, it applies like a dream and literally melts onto the skin and gives quite the glow, you can use the accompanying sponge applicator, your fingers or a beauty blender to apply it.  Feelunique have four different shades to choose from depending on your skin tone, I have shade Sunkissed and it is priced at £12.99.
  • Murumuru Butter Eyeshadow Palette - As with the bronzer, this eyeshadow palette is also infused with Murumuru Butter, Cupuacu Butter and Tucuma Butter, so the texture of each of the eyeshadows are an incredibly soft and ultra-creamy texture and can be applied either dry or wet depending on your preference.  The palette, which I have in Tropical Days, features 12 eyeshadows and it gives you everything from a base shade, right through to the more deeper shade to create that smokey look.  For me, I love this palette because of the choice of neutral shades and I adore Ready for Rio, which is a shimmer.  Priced at £15.99.
  • Murumuru Butter Lip Creams - Again packed with Murumuru, Cupuacu and Tucuma butter, these Lip Creams also offer SPF15 protection. Described as being an ultra-buttery, nutrient-rich lip colour, these lip creams give quite the colour pay-off and I really like how they feel on the lips.  Available in 12 shades, I was kindly gifted Pinkini, Acai Berry and Mauvin' to Brazil.  Each Lip Cream is priced at £7.99.
Also available in the Murumuru Butter range is a Butter Blusher and Sultry Nights Eyeshadow Palette.
Physicians Formula Launches at Feelunique
I absolutely love Mascara and have made no secret of how much I love it. Killer Curves is described as being a voluptuous, full-volume curling mascara which is infused with Provitamin B5, Peptides and Amino Acids to nourish and strengthen lashes. The brush takes on a unique hourglass shade which helps to coat and set even the tiniest of lashes.  When it comes to the formula, I have never been a fan of overly thick formulas which are heavy and wet to the touch, I have fairly long eyelashes and I really hate the feeling of them being dragged downwards, thankfully Physicians Formula seem to have perfected their formula that works so well with the brush, it gives you just the right amount of product and no excess.  Priced at £10.99.

The Healthy Foundation has an SPF20 and is described as being a long-wearing, buildable and breathable foundation that provides a lightweight, medium coverage with a healthy, satin finish.  Designed to be compatible with all skin types it features the exclusive Brightening Complex and hyaluronic acid which helps to hydrate, brighten and improve the appearance of skin tone and it has an added boost of Vitamins A, C & E which help to provide a flawless, healthy coverage.   I am really picky when it comes to a liquid foundation, I don't like a product that feels as though you have caked it on with just one application, I prefer the lighter touch and this is exactly what you get from Physicians Formula.  I was shade matched to two shades, which means I need to mix them slightly to get my perfect shade and I apply using a beauty blender and I find that it lasts a good 5-6 hours before I need to touch-up and re-apply.  This foundation is priced at £12.99.

The Heathy Eyeshadow Quads are an absolute dream for travelling with, especially if it is something you do regularly or are planning on going on holiday anytime soon. Available in five different options, I have Classic Nude and Smoky Bronze, two quads which can be mixed and matched to create your perfect look. The shadows are ultra-creamy and incredibly pigmented and give you the option of using them wet or dry they can take you from day to night on one quad.  As with most of the products, these shadows are formulated with anti-aging peptides, vegan collagen and vitamins C & E.  Priced at £7.99 each.

The Healthy Lip Velvet Liquid Lipstick which is described as being a decadent mousse-like texture lipstick which delivers high-impact colour and not only does it glide on to the lips for seamless colour. The doe footed applicator really makes the application a dream and because the cream formula is infused with avocado oil, vitamins A & E as well as hyaluronic acid, so it not only hydrates and moisturises, it lasts for a good 4-5 hours on the lips. What I am liking about these liquid lipsticks is that they don't feel drying, they are not tacky when applied and because of the mousse-like texture, they envelop your lips and almost feel as though you have applied a balm.  The liquid lipsticks are available in 9 different shades and I have Dose of Rose, Coral Minerals and Noir-ishing Plum and are priced at £7.99 each.

For me, Physicians Formula has always been one of those brands I have seen people fill their suitcases with in stores like Ulta as they enjoy their holiday in the States.  Now, here in the UK, we can also enjoy and get to know this cult brand and as I make my way through all of these products, I would love to know if anything catches your attention?

*this post contains PR samples and/or Affiliate Links unless indicated otherwise - you can learn more on my Disclaimer page.


  1. I adore the Butter Bronzer and Blush formulas!

  2. I didn't know the story behind the brand - how sweet! I love the butter bronzer and am looking forward to exploring more now that it's easier to get hold of! xx

  3. These sound amazing, I love that the foundation has such a good spf in it! I need a new bronzer and this butter sounds lovely


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