Jolen Crème Bleach : Celebrating 50 years in Beauty

I am sure everyone who reads this post will have heard of Jolen Crème Bleach and this summer Jolen celebrated 50 years in beauty. That is 50 years on continuous sales in the UK Market since its launch in 1966, which is simply amazing in a market which is ever growing and with new technologies formulating products which are almost space age in their concept, telling that Jolen has stood the test of time and clearly does what it says on the box because people keep on buying it. Jolen offer a variety of solutions for unwanted facial and body hair including our Creme Bleach Original and Mild formulas. Creme Bleach was the first cosmetic created to lighten unwanted dark hair to a colour which blends with natural skin tones. 

My first memory of Jolen is my older cousin using it as a sort of facial bleach to lighten the hair on her face, especially her top lip and it was only later on that I realised that it is also recommended for lightening any darker hairs on arms and thighs as well as other body hair.

In celebrating those 50 years, Jolen has had a bit of a makeover with packaging that I feel is more stand out on the shelves and much easier to figure out what it is for. It also now comes with an easy mix cup and spatula. 

So why bleach when there are so many other ways of removing unwanted hair? Well Jolen say it is quick, safe, inexpensive and at-home convenience. Add to that unlike waxing, bleaching unwanted hair on the face and body does not involve painful pulling which can make the face swollen or red, or lead to stubble growth weeks later. Because you’re not pulling at the hair follicle, you don’t risk the possibility of ingrown hairs, either. 

One thing I wasn't aware of is how many uses Jolen has until now. It can be used as a facial bleach to lighten unwanted hair–upper lip, chin, cheeks and even sideburn areas. Jolen is also recommended for minimizing noticeable hair on the arms, thighs, back, stomach and other body areas (but not for use on pubic hair). You can also use Jolen to lighten eyebrows to match your hair colour and even add highlights to your hair. 

Available as the original formula or with added Aloe Vera, Jolen isn't tested on animals and you should always do a test patch before using to check for signs of irritation.  Available nationalwide, prices range from £3.29-£11 depending on where you shop and which size pot you purchase.

*this post contains PR samples unless indicated otherwise