Monday, 26 September 2016

Want to Run a Mobile Salon? Get Your Foundations Right First.

Want to Run a Mobile Salon? Get Your Foundations Right First.


Owning a mobile salon is about low cost and flexibility. It offers you a great number of advantages over your bricks and mortar counterparts. When trying to develop a new mobile business it is important not to forget your foundations. The success of your business depends on your ability to maintain relationships, and break into the lifetime value of individual customers.

If you are able to build up a loyal group of people who are able to recommend you to their friends, family, and beyond, you have the makings of a successful business. When it comes to taking your mobile salon to the next level, here are five critical areas to consider.

Location
A great salon location (But since you’ll likely be travelling, you’ll need license. Check out Gov.uk license finder to learn about the legalities). Seek external help if unsure as failing to get the right license could mean losing your business before you’ve even started. You’ll also need to study your health and safety responsibilities to be on the right side of the law.

Personality
Are you suited to running a mobile salon business? As much as the business is around the skill of cutting hair, being an independent hairdresser comes down to treating your clients well. Learn to appreciate them as people and listen to them. Having a client base that likesand trusts you will lead to sustained success. 

Financial astuteness
The end goal of any business is profitability and sustainability. This relies heavily on financial prudence. You should be able to distinguish business and personal funds. You should also be able to differentiate between operating capital and profit. There are plenty of onlineguides designed to help explain how to maintain accounts so you can keep on top of the money side of things. Take advantage of them all. 

Leadership 
As your business grows, you may need helping hands. Leadership skills will be required to ensure a smoothly functioning group. Know how to manage and leadpeople and watch your business grow. 

Insurance
There are huge benefits, but let’s look at the risks of not insuring. Nobody wants to be dragged before the judge; it’s a waste of money and time. So before you put your beauty shop on the road, you should consider getting beauty salon insurance for these scenarios for which you may be sued. 
  • Your client’s SUV’s windscreen is smashed by your advertising sign outside your shop when Hurricane Katie decides to travel. 
  • A client sustains an allergic reaction after getting her eyebrows threaded and tinted at your salon. 
  • A staff discovers with crude shock that her once glowing skin is marred by work-related dermatitis due to the treatments she’s been carrying out at your salon. 
  • Fire breaks out and you lose valuable equipment. You wouldn’t care to know after the fire has been put out that the cause was a used towel, which wasn’t properly washed.
Marketing
Mastering your marketing strategies is important and market experts recommend moving it online or to social media. This is in conjunction with any other offline marketing strategies you have in place.

By properly getting the foundation sorted, your mobile salon business will have a higher chance of success. The most important part to remember is maintaining the relationships of your customers. They are the lifeblood of your business and their satisfaction and loyalty will make the difference between success and failure.






20 comments:

  1. Great tips here, I'd love to own my own business so good to know some of things I need to consider - thanks for sharing x

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  2. Really helpful post! I think insurance is certainly the most important! It's good to always cover yourself! Social media is such a great way of marketing and promoting! Great post! xx

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  3. Fab post! And extremely useful for anybody considering starting up their own business.
    Marketing is a must to get your brand out there. And especially with the power of social media nowadays x

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  4. I would find it very hard myself so I think your right financial astuteness and personality is key.

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  5. Sounds fun to have a mobile salon! Only it isn't for me, I hardly know anything about make-up or hair grooming! ;) x

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  6. Great tips here! I would love to own my own business one day. I dont know what in tho! :)

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  7. Fab tips here for every kind of business. Thanks for sharing.

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  8. Some great tips for those that want to start a business beside a a mobile salon too. Insurance is vitally important.

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  9. Great tips, I definitely think you have to be the right sort of person to run their own business especially in this sector. I am definitely not confident and chatty enough to do it myself x

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  10. I think marketing is incredibly important otherwise nobody knows where to find you!

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  11. This is a really helpful post. My cousin is looking to start up so I'll send this to her. Insurance is vital in this day and age x

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  12. Love that Marilyn Monroe quote. Such a helpful post. Great tips! x

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  13. Some great business tips here. Its always hard to know where to start up and how.

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  14. I used to use a mobile salon all the time, sadly she disappeared and I have not found another one

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  15. I imagine people would think that owning a mobile salon would be easy but there are so many things that you need to think about. Interesting post

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  16. These are some great tips for someone starting out in any business, not just beauty ones! Marketing is extremely important I would say - easy to get right, but also easy to get wrong!

    Lottie xx
    http://lottielamour.co.uk

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  17. It can be so tough to start your own business but also so rewarding. Having the right personality for it certainly helps, and I agree marketing is key. x

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  18. Marketing is very important when talking about a mobile small business. You need to keep your customer happy and have them recommend you to their friends.

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  19. I always wanted to run a beauty salon, alas I never trained to be a therapist as I kinda had a bunch of kids instead... I guess it's never too late x

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  20. Great tips. If anyone want marketing then i'm your gal as I do digital marketing - just saying!

    www.annanuttall.com

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