Ouai Dry Foam

One product that I have seen people want on my time line is Ouai Dry Foam. I have combination hair, the best way I know how to describe it and this translates to dry ends and greasy roots. I wash my hair every other day and whilst it might only be shoulder length, it is quite a time consuming job to wash it, blow dry it and then straighten it.P

If you have never come across the brand Ouai before, you might recognise that Ouai means Yes and for the brand the term 'Yes' is all about having amazing hair. From hairstylist Jen Atkin, the lady who is very much responsible for maintaining the manes of Klan Kardashian, Gigi Hadid and Gwen Stefani to name just a few, a range of products has been developed and if it is good enough for them, well it is good enough for me. With shampoos, conditioners which are sulphate-free, they use a smart keratin to repair and improve hair strength. Even the styling products are designed to nourish hair and bring out its natural beauty.

I do love and use dry shampoo, though am incredibly picky about which one I will or won't use. Then I was kindly sent this dry Foam by Ouai and was intrigued. Described as being

quick-drying and completely invisible, it hosts a pioneering waterless formula which instantly works to absorb excess oils, boost volume and eliminate odours. Fortified with Volcanic Minerals and hydrating Panthenol, it immediately removes product build-up to breathe life back into your blow out, adding bounce and texture without leaving behind that typical chalky finish common with traditional dry shampoos.

Complete with the Ouai signature fragrance of Italian Lemon, Rose de Mai and White Musk, locks are left looking and feeling revitalised with just-washed shine and luscious movement. Suitable for 2nd, 3rd and even 4th-day hair.

To use, all you need to do is dispense a ping-pong size ball of foam into the palms of your hands, emulsify. and then apply the foam to dry hair in sections, starting along the parting. I always section my hair, almost in the same way I do when I straighten it, and then then thoroughly massage into scalp and hair until completely dry, which is usually within a minute.

Using a dry foam was quite odd to start with. Mousse like texture taking me back to the 90's when it was all the rage to have crunchy hair, only this does not leave your hair anything like that. In contrast to a dry shampoo, there are no white bits left clinging to hair strands and doesn't irritate my scalp, after applying my hands are not sticky and nor is my hair, it gave me that just washed feeling and as well as feeling as though there is nothing in my hair after using, I absolutely love it and am a total convert.

Priced at £24 you can find Ouai Dry Foam at Cult Beauty, LookFantastic, FeelUnique, Beauty Bay and similar sites.

*this post contains PR samples unless indicated otherwise