Saturday, 2 January 2016

Buzzoole: An Influencer Marketing Platform

There is a new website on the block called Buzzoole, an Influencer Marketing Platform which you might have seen sneaking its way into and onto social media. It sells itself as an ideal tool for anyone who is a social media addict that wants to improve both their presence and their popularity across them. Okay, so I am usually found pinning on Pinterest, posting on Instagram, sometimes on Facebook and Tweeting on Twitter, so I am guessing that makes me slightly addicted.


What Buzzoole does is use its own algorithm, based on your social network sites, to work out how popular and influential you are in certain categories, it then sorts them into this rather scary looking polygon to work out where you stand and mine looks something like this currently. I was surprised to see some topics have a bigger percentage than others and would love a breakdown as to what is covered under each area.


By using this graph, the aim is to help you become more influential with your online presence as well as teach you how to optimize your skills and in doing all of this. As Buzzoole is a completely automatic tool, the matching process is completely automated. A user can be selected when he/she’ll be deemed suitable for one or more campaigns in the platform, this is what Buzzoole say:

"Buzzoole is an influencer marketing platform that allows brands to identify social influencers and brand advocates within any social media channel. Through our platform, you can engage influencers in a fully automated way by providing them special offers or inviting them to exclusive events, thus stimulating the buzz around your products and services".

I signed up within a matter of minutes, linked my active social media accounts and voila, I am a member.  If you are thinking of signing up, then you can do so right here - link. Once you have signed up, there will be opportunities to join campaigns to earn yourself some credits, those credits do vary depending on the brand/company and what it is you are being asked to do, though please be aware that you will not be able to participate in every campaign, this is all determined by your polygon and how influential you are in certain areas.

The credits that you earn, for each campaign you do can be exchanged for an Amazon giftcard and your credit page, which is updated twice a month, will lead you to something like is.

Alongside campaigns, there is a chance to earn credits by referring people to join, completing your profile, taking an introductory survey, sharing your polygon graph and downloading the app onto your phone to name a few.  You can also earn badges, which are shown on your profile. Every badge that you achieve represents your influence and engagement in a particular category: Social, Campaign related, or Referral badges.  So essentially, you are being rewarded for the amount of time and effort you put into helping to and making yourself become more noticeable.

The one addition I would love to see on Buzzoole is that of Pinterest.  I am obsessed with it as a social media tool and spend a good few hours a day randomly pinning pictures to my boards, in doing so it drives quite a lot of traffic to my blog. The same can be said for both Periscope and Snapchat, two sites I also use and again have a growing following on, infact I spend more time on Periscope watching other people than I do on Facebook and youtube.

So, if you think Buzzoole is a site worth trying, then here is a little video that they have made to give you more of an idea as to how Buzzoole works, here it is explained for you.



**This is a collaborative post, but is an honest review of the site as I have experienced it.

Buzzoole

34 comments:

  1. Thanks for this Rachel, I am always looking for ways to make a few pennies. It does seem like Pinterest would be a good addition to this marketing platform. Let me know how you get on with it!

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  2. I am signed up to this, but never really used it, but it is one of the things on my to do list to use more

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  3. This is the second post I've read about Buzzoole - I definitely think I need to check it out...

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  4. great post
    www.beautyisallaround6.blogspot.com

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  5. Ooh this is interesting - I'll def have to look into it! I really do need to work on more social media platforms to bring more traffic to my blog, but as I work in social media for work, that takes up most of my time.

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  6. I have seen this, but I am not really sure how it works. It's nice to read someone's opinion about it as there are so many things out there it's hard to know what's good and what's bad!

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  7. This sounds really interesting! I've heard a bit about it from other bloggers - may check it out

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  8. I signed up at the beginning of December 2015 and I was surprised at my polygon results but I am loving it and earned some points already which I should redeem.

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  9. This sounds pretty amazing Rachel you know me and how geeky i am i love these types of things!

    www.beautyandtheboy.com

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  10. I'm signed up with these but, to be honest, haven't really had a chance to get to grips with it. I must check it out now as it looks quite good!

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  11. I've signed up but had trouble uploading my links. Have you joined a campaign aside from the one to recruit more people to Buzzoole? I'd love to hear from someone who has tried it.

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  12. I've never even heard of this one. I'll have to look into it a bit more but I've only just got my head around Twitter.

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  13. I've heard some good things about this marketing platform, so I'll be taking a look at it next week.

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  14. This is really interesting, thank you. I would be worried that it would just give me another platform to manage.

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  15. This does look really interesting. I'm awful at keeping up with all the social network and platforms I already have at the moment, but it's definitely something I will have to look into. Ray x

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  16. I have registered but not got any further with it! However you have motivated me to find out what my graph looks like so I guess I will be doing that tonight!! lol, thank you x

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  17. I am off to register - I have read a couple of posts about it now - thank you for sharing. Kaz x

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  18. This sounds interesting! I've never heard of it before now so I'm definitely going to do some further digging :)

    Laura

    www.insidelaurashead.com

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  19. This looks great, thanks for sharing Rachel. Were you surprised by your results at all? I'll definitely be checking it out.

    Elyse x

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  20. Ooh this sounds like a great site, definitely a platform I'd consider signing up to xxx

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  21. This sounds great. Thanks for sharing, I will look it up.

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  22. I've signed up and can't get my head round it. This has helped me understand the graph as I was completely bamboozled! X

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  23. Off to register now - it looks very intriguing

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  24. Oh this sounds great. Off to have a look round x

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  25. I have signed up to this, it was really easy. I've got to make some time to get involved with some campaigns and see how I get on

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  26. I had a look at buzzoole myself after reading your post and it was interesting to see the percentages in each category. It is certainly an eye opener!

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  27. I haven't had a look myself yet but I am interested as I read about it today on another blog too. Thanks for the honesty xxx Popping over from Mummy 2 Monkeys xxx

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  28. Ooo thanks for this, I need to have a look at Buzzoole, sounds interesting. This would help a bit!

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  29. Very interesting, think I need to sign up!

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  30. This sounds really interesting an I have signed up except have simply been to busy to do any posts as of yet - but hopefully soon

    Laura x

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  31. Oh its like Klout thing isnt? i think i may give it a go? Thanks for the heads up!

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  32. I really wish they'd add Pinterest, too!

    Jess xo
    http://just-jesss.blogspot.co.uk

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  33. Thanks for sharing this, I hadn't heard of the tool before but it sounds like something that could be really useful. I must go and give it a try.

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  34. je viens d'obtenir ma premiere campagne française et j'ai hâte d'acheter sur amazon grâce à mes crédits ^^ oui pinterest ça serait bien sur Buzzoole!!

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